We have renewed our logo - the fundamental component of our corporate identity. While having this renewal done with our communications partners Adman, we considered our corporate values, keeping us alive for over a half century and carrying us to the future.

What is more natural than a logo to stand for the dynamism, excellence, sensibility, confidence, improvement and transformation of the company, in which the values, such as the sense of responsibility, the spirit of innovation and customer satisfaction are mainly adopted.

The reason why the pattern of the tree figure hasn't been created with the ordinary leaf form is, for the pattern to visualize the flowing, movement and dynamism - the most characteristic and specific futures of an industrial/commercial company.

The whole figure - a tree surrounded by a circle - (the circle symbolizes the company) symbolizes the companie's sense of precision about the environmental sustainability and preservation of the nature. The tapeless font used has a great significance to picture and image of self confidence, modernity and development.